Automation Center
Master automation layer for the entire EXCEL EXPERIENCE™ platform
Experience Lifecycle
(5 automations)Welcome Email on Registration
Trigger: Registration CreatedAction: Send welcome email + ticket ActiveExperience Reminder (7 Days)
Trigger: 7 days before start_dateAction: Email all confirmed registrants ActiveExperience Reminder (24 Hours)
Trigger: 24 hours before start_dateAction: Email + SMS reminder ActiveCheck-In Confirmation
Trigger: Registration checked_inAction: Send digital ticket confirmation ActivePost-Experience Follow Up
Trigger: 48 hours after end_dateAction: Send survey + resources PlannedPayment Automation
(5 automations)Payment Confirmation Email
Trigger: Payment status = completedAction: Send receipt email + update registration ActivePayment Plan Reminder
Trigger: 3 days before due_dateAction: Email payment reminder ActiveOverdue Payment Alert
Trigger: 1 day after due_dateAction: Email + flag registration ActiveInvoice Generator
Trigger: Registration confirmedAction: Auto-generate PDF invoice PlannedCoupon Expiry Alert
Trigger: 3 days before coupon expiryAction: Email coupon holders PlannedPassport & Legacy
(4 automations)Stamp Award on Completion
Trigger: Registration status = attendedAction: Create PassportStamp + award points PlannedBadge Auto-Award
Trigger: Passport milestone reachedAction: Award LegacyBadge + notify member PlannedLevel Up Notification
Trigger: Legacy points threshold crossedAction: Email congratulations + new perks PlannedCertificate Generation
Trigger: Experience completedAction: Generate + email PDF certificate PlannedNew Member Welcome
Trigger: ExperiencePassport createdAction: Send welcome to community PlannedGroup Join Notification
Trigger: CommunityMember createdAction: Welcome email from group PlannedAnnouncement Broadcast
Trigger: Announcement publishedAction: Email + push all members PlannedEarly Bird Expiry Warning
Trigger: 2 days before early_bird_endsAction: Email + social push PlannedRegistration Closing Soon
Trigger: 3 days before registration_closesAction: Urgency email to waitlist PlannedReferral Reward
Trigger: Referred registration confirmedAction: Award referral points + email PlannedAI Workflows
(3 automations)AI Welcome Message
Trigger: New conversation with EXCEL AI™Action: Personalized greeting with context ActiveContent Generation
Trigger: Experience createdAction: AI drafts description & social copy PlannedReport Auto-Summary
Trigger: Weekly scheduleAction: AI generates executive summary PlannedSupported Automation Triggers
Entity Created
Any record creation
Entity Updated
Field change detection
Entity Deleted
Removal events
Scheduled / CRON
Time-based triggers
Webhook Events
External API callbacks
AI Conversations
Agent interactions
Payment Events
Success, failure, refund
Milestone Reached
Points, badges, levels